WHEN DID YOU FIRST HAVE THE IDEA FOR OH LÀ LÀ CHÉRI? CAN YOU EXPLAIN THE NAME?
We must go back to when I was 18 year’s old when I took part in an exchange program with a New York state school. When I went there, I was absolutely fascinated and wanted to come back. Fast forward 10 years later, in between 2 jobs, I decided to take few months off and go discover the USA. I first landed in San Diego and travelled across the country and completed my trip in NYC. I completely fell in love with the country and with people. Then, said to myself, I want to come back to live here. In the meantime, I have always been business driven and loved the USA for its energy. I’ve always been attracted to the entrepreneurial spirit over here. After that, I left my job in Paris, sold my belongings, applied for visa and came with my little money and my big ideas. After looking over and over, and having lingerie in the back of my mind, quickly realized that in the USA, back then, the players were VS or European brands in department stores at high price. I said to myself that there was an opportunity about it. The name comes from the phrase I heard a lot when I arrived in the USA, people were saying “Oh Là Là” to define a sexy thing, and a moment or behavior…I loved it. In French, CHÉRI means darling. I liked that it implied a seductive and sensual moment between a couple, so I included it.